resources

A list of great startup resources inspired by Tom Eisenmann‘s 2011 list:

Lean Startup

• Eric Ries’s book, The Lean Startup, is a must-read for entrepreneurs.
• Elad Gil outlines the pros and cons of staying in stealth mode.
• Andrew Chen unpacks the concept of product-market fit.
• The Startup Genome Project presents research on thousands of startups in a pair of reports. Be sure to read their report on premature scaling, the leading cause of startup failure.

Business Models

• Alex Osterwalder, coauthor of Business Model Generation, which introduces the business model canvas widely used by entrepreneurs, lists eight questions you should ask about your business model.
• David Skok analyzes key factors for success with the SaaS model.
• Mark Suster gives advice for startups with applications that face a substitution threat from in-house versions developed by big platforms.
• Thomas Eisenmann’s 10-part series on business model analysis covers a range of topics.
• Neil Davidson’s usefully short guide to software pricing: “Don’t just roll the dice”

Startup Ideas & Naming a Startup

• Paul Graham explains why there are so many great startup ideas lying around unexploited right under our noses
• Fred Wilson and Dharmesh Shah each offer advice on how to name a startup.

Customer Discovery and Validation

• Laura Klein describes five fast/cheap/easy approaches to user research and usability testing.
• Josh Porter of HubSpot explains why A/B testing shouldn’t be limited to small changes.
• Brant Cooper reviews biases that managers from different functions bring to the customer development process.
• Rob Walling on ways to use inexpensive advertising to improve a site and learn about visitors.
• This infographic from FormStack (via Boston Innovation) analyzes the anatomy of a perfect landing page.
• Ben Yoskovitz describes how and why to use the “day in a customer’s life” technique.
• Elizabeth Yin offers advice on how to find and interview potential customers.
• Three posts by Cindy Alvarez: 1) on how to cope with the fact that research respondents’ answer to “Do you want…?” is always “Yes!”; 2) how and why to use personas in product development; and 3) “10 Things I’ve Learned” about customer development.

Metrics

• Mark Suster reflects on how and why startups should use metrics.
• Fred Wilson describes conversion metric targets for social media companies.
• Presentation by Cindy Alvarez of KISSmetrics on conversion rate benchmarks for different types of web businesses (big download, but worth the wait!).
• Andrew Chen collects retention rate metrics from several sources.
• Avinash Kaushik on key metrics for small, medium-sized, and large ecommerce sites.
• KISSMetrics on why you should focus on these 5 customer metrics and throw away your vanity metrics

Demand Generation and Optimization

• Fred Wilson and Mark Suster each offer general advice on startup marketing.
• Cindy Alvarez on how to analyze reasons for low signup rates.
• Avinash Kaushik offers three techniques for analyzing website conversion rates and describes why and how marketers should use controlled experiments.
• Mixergy’s Andrew Warner interviews Miguel Hernandez on how to produce videos that drive customer acquisition (scroll down for podcast transcript).
• Akshay Arabolu offers a great compilation of posts on startup marketing.

PR Strategy

• Mark Suster on how startups should use PR.
• Joel Spolsky and Charlie O’Donnell each discuss the pros and cons of launching at a conference like SXSW.
• Erica Swallow offers 10 tips for managing startup PR.
• Good tool to get free PR: http://www.helpareporter.com

Viral Marketing

• Mark Suster interviews Buzzfeed’s Jon Steinberg, discussing strategies for building website virality.
• A presentation by David Skok on the science behind viral marketing.
• Sharad Goel on why virality is more rare than one might expect.

Sales Management

• David Skok discusses how to build trusted sales relationships and interviews HubSpot VP-Sales Mark Roberge on SaaS sales best practices.
• Mark Suster reflects on excuses offered by startup salespeople and interviews Vince Thompson and Mo Ali, who discuss startup sales best practices.
• Steve Blank on the often contentious relationship between sales and marketing in startups.
• Michael Woloszynowicz on managing the risk of feature creep when sales offers input during the customer development process.

Business Development

• Chris Dixon on the Goldilocks Principle of business development, that is, how a big company may view partnership opportunities with a startup that is “too hot” vs. “too cold” vs. “just right.”
• Fred Wilson on how an orientation toward users versus brands should drive business development and other priorities at a startup.
• Curtis Smolar on the legality of content scraping.

Funding Strategy

• In Venture Deals, Brad Feld and Jason Mendelson offer a terrific, in-depth explanation of term sheets, funding strategy, VC motivations, etc.
• Fred Wilson discusses working capital financing and customer financing.
• Dan Weinreb discusses the pros and cons of working with angel groups in seed rounds.
• Ty Danco reviews reasons why an angel will walk away from a funding opportunity.
• Jason Calacanis and Fred Wilson each discuss how much money a startup should raise.
• David Hornik and Fred Wilson each discuss the pros and cons of convertible notes.
• Mark Suster and Fred Wilson each discuss strategy for pricing follow-on rounds.
• Chris Dixon on best practices for raising a seed round and a VC round.
• David Beisel discusses the importance of having VC partner buy-in for a Series A round.

Pitching

• Mark Suster offers practical presentation tips, a primer on how to pitch to VCs, and thoughts on how/why to pitch without a deck.
• Ryan Spoon on how to create an early stage pitch deck
• The Art of the Investor Pitch - high-level overview of some key points by myself
• Matt Rosoff summarizes a panel with five VCs describing best practices for pitching.
• Brendan Baker on how to communicate traction to investors.
• Jason Baptiste on best practices for demo day pitches, and Jason Cooper on the downside of demo days.
• Robin Wauters/TechCrunch describes Adeo Ressi’s one-sentence approach for pitching a startup; a list of pitching resources from Ressi’s Founder Institute.
• Charlie O’Donnell comes up with ten tips for pitching your company

Founder Issues

• Brad Feld on founders agreements and equity splits and on the cap table impact of hiring a CTO.
• Mark Suster on why a startup doesn’t need a COO and why the advantages of having a cofounder are often overstated.
• Fred Wilson on the strengths and weakness of 1st-time vs. serial entrepreneurs.

Recruiting and HR Policy Issues

• Jeff Bussgang on why early-stage startups should avoid titles.
• Cindy Alvarez on how startups can hire the right “big company” employees.
• Brian Balfour on startup hiring best practices.
• Michael Woloszynowicz on how non-technical managers should give feedback to developers.
• Chris Dixon on how to hire programs for your startup

Board Management & Advisors

• Steve Blank offers a radical proposal for reinventing the startup board meeting.
• Jeff Bussgang summarizes best practices for running a startup board meeting.
• Mark MacLeod describes the Model Board Package.
• Some tips on forming an advisory board and keeping your investors in the loop by myself
• Matt Blumberg describes what makes an awesome board member

General Management Advice

• David Beisel on how to do due diligence calls for recruiting, biz dev, fund raising, etc.
• Mark Suster on the value of cutting out middle-men in different types of startup negotiations.
• Ben Horowitz advises startup managers on how to avoid being misinterpreted by employees.
• James Altucher and Ben Horowitz each give advice to startup CEOs on the decision to sell their company.
• A 4-part series from John O’Farrell giving advice to startups on going global.
• Fred Wilson on target burn rates at different stages in a startup’s life cycle.
• Jason Cohen on startup problems that cannot be solved with money.
• Some advice on pivoting by myself

Startup Failure

• Analysis by ChubbyBrain of the top 20 reasons for startup failure.
• Rid Empson/TechCrunch description of Startup Genome research on premature scaling as the leading cause of startup failure (scroll down for infographic).
• Quora thread on why startups fail.
• Thoughtful post-mortem from former head of biz dev for OneTrueFan.
• Vin Vacanti offers advice on when to shut down a startup.

The Startup Mindset and Coping with Emotional Pressures

• Ben Horowitz gives advice to startup CEOs on managing their own psychology and the fine line between fear and courage when making difficult decisions.
• Steve Blank on why entrepreneurs are like artists and how aspiring entrepreneurs can fail from lack of nerve.
• Dharmesh Shah on 23 questions that keep entrepreneurs up at night.
• Jason Cohen on what to do when the emotional pressure of founding a firm makes you want to throw in the towel; Spencer Fry on coping with this pressure.
• James Altucher offers 100 rules for being an entrepreneur.

Career Planning Issues

• Charlie O’Donnell on how to switch careers and join a startup.
• Randall Bennett on what you can gain from working at a startup with low survival odds.
• Simeon Simeonov offers 10 reasons to join a startup and gives practical advice on how to find the right startup position.
• A 3-part series by David Beisel on how to find the perfect startup job.
• Jason Cohen on why it’s important for entrepreneurs to blog, and how to get started.
• Brad Feld shares the TechStars Mentor Manifesto: great advice for anyone coaching startups.
• Rob Go on the downside of a career in venture capital.
• Alex Krupp: “How I got into Y Combinator as a Non-Technical, Single Founder.”

Tools for Entrepreneurs

• Lists of tools for startups from Steve Blank, Startup Weekend, PBworks, NashCoding, Shyam Subramanyan/List.ly, and Jaret Manuel.
• List of online survey tools from Eric Leland/ideaware.
• List of resources for designers and developers from Brian Hernandez.
• A guide to getting started with iOS development from withoutfriction.